The Derby Dental Visibility Board

The searchesAI answers

Emergency today

Asked: “I need an emergency dentist in Derby today. Who should I call?”

Ashbourne Road Dental is named in 4 of today's 6 answers, more than anyone else.

Who gets named

Across all 6 answers - three assistants, asked twice each. A practice named in every answer is a fact; one named once is noise. The order shown is how often they are named, then how high up the answer.

  1. Ashbourne Road Dental4/6best place 1st
  2. Derby House Dental3/6best place 1st
  3. Revive Dental Practice - Derby3/6best place 3rd
  4. Seven Dental Derby2/6best place 1st
  5. mydentist, Harrington Street, Peartree2/6best place 4th
  6. Bridge Dental and Implant Clinic1/6best place 2nd
  7. The Park Dental Clinic1/6best place 3rd
  8. Dental Perfection - Derby1/6best place 3rd
  9. Mackworth Dental Practice1/6best place 4th
  10. Derby City Dental Care1/6best place 4th

Why once is not enough

Each assistant was asked this twice, minutes apart, and changed its mind.

Names in lime appeared in one of that assistant’s runs but not the other. This is the same model on the same question, not two models disagreeing.

ChatGPT

Run 1

  1. 1.Ashbourne Road Dental
  2. 2.Derby House Dental
  3. 3.Revive Dental Practice - Derby
  4. 4.Mackworth Dental Practice

Run 2

  1. 1.Ashbourne Road Dental
  2. 2.Derby House Dental
  3. 3.Revive Dental Practice - Derby
  4. 4.mydentist, Harrington Street, Peartree
Gemini

Run 1

  1. 1.Derby House Dental
  2. 2.Ashbourne Road Dental
  3. 3.Revive Dental Practice - Derby
  4. 4.mydentist, Harrington Street, Peartree

Run 2

  1. 1.Seven Dental Derby
  2. 2.Bridge Dental and Implant Clinic
  3. 3.The Park Dental Clinic
Claude

Run 1

  1. 1.Seven Dental Derby
  2. 2.Ashbourne Road Dental
  3. 3.Dental Perfection - Derby
  4. 4.Derby City Dental Care

Run 2

  1. Named nobody.

What they read to decide

The pages the assistants opened before answering this question. Getting listed on these is the most direct way to change the answer.

  1. 1joinedupcarederbyshire.co.uk3×
  2. 2nhs.uk3×
  3. 3ashbourneroaddental.co.uk2×
  4. 4blagreavesdentalpractice.co.uk2×
  5. 5care.healthline.com2×
  6. 6cavendishdentalderby.co.uk2×
  7. 7chaddesdendental.co.uk2×
  8. 8dental-perfectionuk.co.uk2×
  9. 9derby.gov.uk2×
  10. 10emerdency.co.uk2×
  11. 11emergencydentistderby.co.uk2×
  12. 12maps.google.com2×

What they searched for

Asked one question, the assistants ran these searches of their own before answering. This is the vocabulary your website has to match, and almost nothing on the market shows it.

  • Derby emergency dentist today 8 October 2026 NHS urgent dental care Derby
  • Derby emergency dentist NHS urgent dental care phone today 2026
  • emergency dentist Derby today
  • NHS emergency dental appointment Derby urgent dental care
  • NHS emergency dental Derby
  • Derby emergency dentist out of hours